Ya me harté de escribir mi nombre tantas veces. Así mandé hacer mi propio teclado.

Acabo de encontrar que una entrevista que me hicieron el año pasado está publicado en el libro "Micro-ISV: From Vision to Reality"

http://www.mymicroisv.com/mmimivr.htm

Tendré que comprar el libro.

Aquí un extracto de la entrevista:

RUDOLF F. VANEK, FOUNDER AND EXECUTIVE DIRECTOR, QUANTICUS S.A. DE C.V.
Micro-ISV: Quanticus S.A. de C.V.
Web site: http://www.dbxtra.com
Blog: None
Interviewee: Rudolf F. Vanek
What it sells: Reporting and query tool.
Location: Querétaro, in the state of Querétaro; México
Q. Can you tell me a bit about the software or Web services or products your micro-ISV sells?
A. DBxtra is a stand-alone reporting and query tool that connects to unlimited databases, including Microsoft
Access, Microsoft SQL Server, MySQL, Oracle, DB2, FoxPro, Pervasive, Excel, and any other database through
ODBC. No programming or database knowledge is required to explore and report your data with our user-friendly
report tool.
Our main market is the United States and Europe, and the product is mainly for database administrators,
although we are working on an API right now, which will allow embedding of DBxtra in other software applications.
This new version will be released in December 2005.

Q. Is revenue a) less than what you hoped, b) about what you predicted, c) exceeding expectations, or d) you’re
going to buy a small Pacific island later this year? Can you share your sales per month?
A. b, about what I predicted.
Q. What has been the biggest surprise in getting your micro-ISV started?
A. Well, I guess the marketing experience. We sell mostly by the Internet, and we had to learn a lot of online
marketing. We experienced almost anything imaginable but now know that the best advertising won’t be as
effective as, for example, product reviews, press releases, and word of mouth.
Q. Given your main market is database administrators, how do you market to them?
A. Mostly through AdWords campaigns and also advertising on IT sites.
Q. Were database administrators the market you thought DBxtra would appeal to?
A. Yes, absolutely.
Q. How do you deal with tech support?
A. We offer free email support through our help desk, http://helpdesk.dbxtra.com/index.php

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